Otomotiv 2009 Starts on a Successful Note

Entered into its 15th edition, Otomotiv 2009 is a leading automotive supply industry, components, accessories and service equipments exhibition, which is started here on 12th November, 2009. It is 4 days event which is going on at CNR Expo Center, Turkey. Hosted by ITF Istanbul Trade Fair, till now, it has successfully attracted over 30,000 trade visitors from 60 nations of throughout the world. It is a highly specialized trade show in Istanbul, which focuses on auto parts and systems sector. The show is witnessing participation from over 500 companies of varied countries like Italy, Germany, Austria, Holland, Iran, Poland, UK, Thailand, UAE, China and varied other parts of the world.

Profile of Exhibitors
Here exhibitors, of following product group, are displaying items-

• Car washing equipment
• Testing and measurement devices
• Automobile lifts
• Metal processing technologies
• Electrical equipments and electronic parts
• Engine equipment and spare parts
• Fuels and additives
• Insulating materials
• Bodywork equipment and car interiors and varied others

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Ways of Encouraging Trade Show Staff

It is imperative to keep into consideration that your employees may not have the same level of enthusiasm for trade show as you have. They might do not have same interest level and may be they are less thrilled than you about attending trade fair. Trade fair contests, prizes can attract crowd but a excited, smiling booth attendee can do real magic.

Trade fairs can take a high burden on any body's enthusiasm. Long time of standing on feet, greeting such attendees who have no or very limited interest in your products/services can really discourage anybody. However, it is necessary that your booth staff always maintain positive approach and are really enthusiastic about what they are doing. Below are 3 mantras of motivating your trade show staff for giving their best at event.

Establishing Goals before the Event

In the absence of any well established goals, employees will not be able to get clear view of the event. They will be given salary but personal accountability will be missing. So it would be a good idea if before starting of any show, you talk to them and establish their goals. Considering your overall goal, those goals can include collection of some certain number of cards, leads etc.

Employees Recognizability

Studies have found out that employees feel themselves more motivated if individual recognition is provided to them. It is more effective than monetary recognition. Take out your time to evaluate performances of your booth staff and appreciate them. Remember they are putting 12 or 14 hours of their day at your stall. So it is necessary that you should encourage them and tell them that they have done great job. Such long time spent on booth can make even an enthusiastic member to lose its motivation. So pull them aside and appreciate for collecting many cards, attracting sales lead or engaging throughout the day at stall.

Holding the Contest

To inspire your trade show staff, holding a contest is also a good idea. You can give small prizes like a day off, movie ticket, free lunch and many such others. You can also hold a team competition, which means, that team who will meet their goals, they will get the prize and that will be shared by them. It will keep them motivated throughout the day.

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How To Use Trade Fair Contests for Drawing Visitors To Booth

Attracting visitors towards your trade fair booth is an imperative part for getting success at the show. Without visitors coming to your stall and seeking information about your products/services, you cannot efficiently communicate your marking message or it is not possible to generate business leads. In such case trade show contests play important role as it not only draws people to the stall but also inject feeling of excitement. The main key is to implement and follow a proper strategy that in turns ensure fast return. Below are the steps which should be follow for organizing and executing trade show contests-

Right Selection of Prize-

The prize which you are giving away should excite attendees. Our goal is to attract people towards our stall and if your prize fails to stimulate their interest then your trade fair contest will fail to draw more people towards the stall. Ideally, your prize should relate with the things which you are intended to sell or show at the trade event. Like if you deal in home furnishing items then you can give curtains as prize. Another idea is to give an opportunity of prize winning to every person who visit your stall. A cash cube machine or prize vault will surely generate enthusiasm among people.

Proper Training To Staff-

Your entire booth staff should be well capable that they solely attract visitors to the stall. It needs to follow a proper upfront planning. First you should have employee at your stall whose attention should help motivate people towards participating your contest. Secondly, proper training should be given to entire booth staff so that they know how to efficiently approach those who are eagerly waiting to participate and finally led them into conversation. It is only by talking with them that you can realize are they interested in your company's products/services and can finally help in generating sales.

Publicize Your Trade Show Contest-

Don't make a mistake of leaving trade show contests promotion work until the day of show. It is advisable to start it before many weeks and use varied promotional tools for promoting your contests. Like send out mailers to your prospects customers and mention about your contests in your newsletters, on your official websites. You can also tell about contests on phone while conversing with your clients. It is a better idea of reserving advertising space at some of the leading nearby hotels.

Hosting Trade shows contest is a good way of kindling excitement amongst visitors, attendees. It demands strategic planning and if it is well versed executed then it can give substantial return.

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Twitter: An Effective Tool for Trade Show Promotion

Do you Tweet? If yes then, you are the part of this fastest growing trend which uses Twitter as a medium of interacting with outside world. Nowadays, Twitter has make its entry as a promotional tool in trade fair industry as both exhibitors and organizers are using it for making themselves promoting on global map.

Many market researchers have revealed interesting facts about twitter which will help companies to tap growing powers of twitter. As per an estimation, in 2008, there were nearly 6 million US adult twitter users and 3.8% of US adult Internet users. It has been projected that by 2010, twitter users in US will trigger to 18.1 million.

Now many trade show organizers open their twitter account on the name of your fairs and starts tweeting. After half an hour or two, they give new information about trade shows in the form of tweets and in this way inform world about their business events. Currently, many organizers also receive queries from the attendees and also prove effective in attracting major population towards their shows.

Measurement of Twitter Impact

Followers- How many people are following you help in giving an idea about your community size. Do your followers also re tweet you?Is the percentage of followers are decreasing or increasing with time? All these questions will help in deciding impact of twitter.

Conversations- These will decide how efficiently you are engage with your followers. Give close look to the content of these exchanges.

Responses Generated- Check out the number of queries you have generated through your twitter promotion.

Quick Look

• Twitter can be used for doing surveillance of audience.
• It can be used as a pool of information.
• Tweets can be done about your trade shows or important topics around your shows.
• It is used as a forum for asking and replying.
• Encourage attendees to come and tweet about the trade show.

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INDIAMART UMEX 2009-Ready to Explore Used Machinery Sector

Being hosted at Nehru Centre, Mumbai, Maharashtra, IndiaMART Used Machinery Expo(UMEX 2009) is 3 days show for showcasing used machinery. Offering the exclusive platform to thousands of buyers and sellers, the UMEX'09 is ready to break all its previous editions records by setting new standards in terms of attendees and generation of inquiries. Entering into its 3rd edition, the fair is being organized by Conventions & Fairs (India) Pvt Ltd. Counted among world's top 4 on line companies, IndiaMART is the title sponsor of UMEX'09.

The IndiaMART UMEX'09 is an endeavor which is directed towards presenting a wide range of used machinery. The show will offer unlimited potential to provide an entrusted podium for bridging the gaps between manufacturers, suppliers, exporters, importers and many more from throughout the world.

Exhibitor Profiles-

• Process Technology
• Food Processing Machinery
• Machine Tools
• Metal Working Machinery
• Industrial Machinery
• Sheet Working Machinery
• Motive Power Engineering
• Earth Moving Equipment
• Wood Working Machinery

Visitors Profiles-

• Textile machinery
• Farm Equipment
• Automotive
• Earth Moving Equipments
• Printing Machinery
• Food Processing Equipment
• Agricultural Machinery
• Railways
• Defence

Quick Look-

Event Name-IndiaMART Used Machinery Expo (UMEX 2009)
Place- Nehru Centre, Mumbai, Maharashtra, India
Date- 30 October-01 November, 2009

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IndiaMART is coming up with 'Indiamart-The National Food & Hospitality Show 2009”

India's largest online b2b, IndiaMART is coming up with a 'Indiamart-The National Food and Hospitality Show 2009', trade fair in September, 2009. It is one of the highly prioritized show which will be focused towards processed food, confectionery, catering equipments & supplies. From 4th September, this 4 days show will offer a viable platform for launching new products and exploring new markets.

The fair will offer unlimited business potential for exploring new technology and latest developments of the food processing & hospitality industry. Being hosted by Aakar Expocomm Private Limited at Drive-in Road, Ahmedabad, Gujarat, India, the show will offer enormous opportunities to learn about emerging worldwide emerging trends.

Major Exhibiting Items

• Grocery Products, Dairy Products
• Organic and health food
• Frozen & Canned Food
• Fruit & Vegetables
• Processed food
• Confectionery & Bakery Items
• Biscuit, Pastry and Snack
• Food Ingredients – Additives
• Ready to eat & instant food
• Hotel & Kitchen Equipments & accessories
• Air & Water Pollution Control & Equipment
• Canteen Equipment
• Tableware
• Cleaning Supplies & Services
• Hotel Consultancy
• Security System
• Health & Fitness Equipment and many more

Major Visitors

• Managers
• Decision Makers
• Consultants
• Buyers
• Businessmen
• Suppliers
• Direct Sales & Marketing Companies
• Machinery & Equipments Suppliers
• Govt. Agencies and many more

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Trade Show Flooring

Exhibitors are not the only ones who stand up on their feet for a long time as visitors also devote lot of their time on walking around the exhibiting hall. After a long of standing and walking on concrete floor, attendees just want to depart as quickly as possible to a comfortable place. So next time when you will decide to invest in your trade show then don't ignore trade show flooring. It doesn't matter how big or small is your space, trade show flooring can be effectively customized to fit the booth area.

As economy is in rut, companies are finding different ways to curtail corners and saving money. When it comes about exhibiting at trade fair, get the most out of your money by making an investment in qualitative flooring. Below are some of the varied types of trade show flooring which apart from providing foot comfort will let your attendees to stay for longer time and will also help in advertising your item.

Interlocking Trade Show Flooring

If you are well aware of way to put a puzzle together then you should go for this type of flooring. As every 2'2' piece gives a shape of jigsaw puzzle. Its pieces have 5/'8' thick foam base which is ideal when you will have your feet on them for long time. Its edges are beveled which means there are less chances of your tripping due to flooring. You can easily clean such pieces and can be used for many years without tear and wear. They have the characteristics of durability and flexibility.

Vinyl Trade Show Flooring

Such flooring rolls out easily which means it gives you more time of spending on other things. For enhancing the comfort level of this flooring, a 3/16' integrated pad is used. This flooring offers benefits of light weight, cost effective. Due to its high durability, it can be used in outdoors also.

Digital Printed Carpet

This flooring is very fine and offers high clarity. Your logo can be printed right on this carpet which gives it a photo quality look. Flooring should be comfortable & it should give leave an ever lasting impression on the minds of visitors and digital printed carpet is sure to do that. There is no limitations to the designs which can be printed on this flooring.

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